CompTIA Centralizes Internet Presence

CompTIA has taken its Web site through a complete redesign, with the intention of centralizing all its products and services in one place and expressing its rebranding of earlier this year.

The association wanted "more of dynamic look and feel to represent the dynamic IT industry we represent," said Ed Korenman, vice president of marketing and communications at CompTIA. "We saw a need to rebrand everything we do – from all of our collateral and events and logos on buildings and business cards and everything in between."

Korenman developed the site over a period of months, working closely with a designer external to CompTIA. The association's specific goals for the site were to make it a central location for the association's content, which had gotten too spread out in terms of where it was located on the Internet.

"We wanted to give people [a site] that was easier to navigate and that gives a full sense of what we do as an association," he said. "We've had too many disparate sites out there. Folks who were looking at certifications were actually on a different Web site than the general association Web site. I really wanted to show people in a streamlined easy way all that CompTIA offers and also just make it easier to find information about our association. You're one click away from really any kind of information that you would need, which users seem pleased with."

Korenman explained how this centralized functionality reflects CompTIA's rebranding.



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