Jersey City, N.J. — March 18
More and more online users are becoming frustrated with the lack of information available about online merchants, including information on merchants’ ability to deliver purchased items, their customer service, their management and use of sensitive customer information and the quality of merchandize being sold. As a result, consumers are looking for ways to authenticate site security and privacy policies along with information related to the performance of an e-merchant.
To address this need, Comodo, a certification authority, launched UserTrust earlier this year, a free customer feedback platform for online merchants that gives them a clearer picture of an e-merchant's key constituents, what motivates it and how customers can be better served. This platform is free to online businesses because Comodo understands that online merchants will be more successful if they can harness customer feedback to drive online conversion.
VeriSign's recent announcement to offer a feedback platform similar to Comodo's allows more e-merchants to deliver important performance authentication information.
“We believe that as online visitors look for increasing ways to verify a merchant's performance, we can help users make informed decisions about who they will trust,” Melih Abdulhayoglu, CEO and chief security architect of Comodo, said. “More informed site visitors create a more trusted Internet. Therefore, we welcome VeriSign's decision to follow in our footsteps in enabling this level of performance authentication and strengthening the innovative vision we have for creating a trusted Internet.”