Comodo Annouces Usertrust, Free Rating and Feedback Platform to Improve Business Results

<strong>Jersey City, N.J. &mdash; Feb. 21</strong><br />Companies are evolving their marketing infrastructure to encompass what Gartner terms as Enterprise Feedback Management (EFM). This evolving technology and set of business practices enables centralized systems for the continual collection, management and use of customer feedback throughout the business. <br /><br />Comodo, a certification authority and security company announces UserTrust, a free platform for eMerchants to help them manage this critical and highly leverage-able business function. Launched earlier this year, the UserTrust feedback platform quickly has spread and now is helping hundreds of eMerchants create more trusted sites through active management of customer feedback.<br /><br />Gartner first created the term EFM in 2004, and it has since gained attention as the next generation of CRM-based business intelligence process. Organizations have begun to realize that greater efficiency can be achieved from leveraging customer feedback to optimize conversion of new customers, remediate negative customer experiences and provide important learning for eMerchants on areas in which they can improve. Comodo UserTrust is the only provider of a free feedback technology platform that can span the broad continuum of customer feedback management. UserTrust allows eMerchants to:<br /><br /><ul><li>Capture customer feedback for analysis and future promotional opportunities. </li><li>Manage negative feedback to improve business results. </li><li>Mine data for service or solution gaps to generate more loyal customers. </li><li>Create viral marketing conversion campaigns to attract new customers through endorsements from existing satisfied customers, (e.g. tell-a-friend program).</li></ul><br />UserTrust gives online businesses a clearer picture of an eMerchant&#39;s key constituents, what motivates…



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