The Climate Savers Computer Initiative’s (CSCI) recent sponsorship of CeBIT, one of the world’s largest IT trade shows, is evidence of a growing trend of the industry embracing the green movement. CSCI takes its doctrine of energy efficiency to a number of programs, events and conferences, but as a main sponsor of CeBIT, it will have the opportunity to thoroughly present its message.
Its goal, in the short term at least, is to reduce the power consumption of computers by 50 percent by 2010. With the help of such partners as Google, Intel, Dell and HP, CSCI has the industry support to reach this goal.
Barbara Grimes, spokesperson for CSCI, said it’s important to sponsor events like CeBIT to give companies and individuals a starting point to go green, as they can view it as an overwhelming enterprise.
“We think of ourselves as the first step an IT department might take in deploying a green IT strategy,” Grimes said. “There’s a whole breadth of things you can do to reduce your electricity consumption and therefore your CO2 emissions — everything from lowering your raw power consumption to choosing products that incorporate more eco-friendly materials and manufacturing processes.”
CSCI points to independent research that says, among other things, that half of the power used by a desktop PC is wasted in the form of heat, never reaching the hard drive or the processor. CSCI advocates that companies buy more energy-efficient, green-oriented computing equipment in the future to help combat this, but also offers advice for what to do with current systems.
“With systems that [companies] currently have, we try and get [them] to turn on power management, which is only on around 10 percent of desktops today, so it’s a massive missed opportunity there,” Grimes said. “Having a couple concrete things they can do to start with is pretty big for most companies, so they can start to get their arms around the whole wealth of opportunities in this space.”
Part of the reason CSCI attends trade shows such as CeBIT is the opportunity not only to talk to industry professionals, but also regular folks interested in IT. According to Grimes, if the IT industry at-large shows its willingness to go green, it will have a trickle-down effect to the common end user.
“It’s great to be able to get out and talk to individuals who use computers at home, too, and are equally impacted by these issues,” she said.