Cisco Unveils Rich Media Communications Specialist Cert

Cisco Systems released a new certification last week that will help ensure more individuals possess the skills and knowledge necessary to carry out premium audio, video and Web conferences. The Cisco Rich Media Specialist credential will evaluate candidates’ capabilities with the company’s products in this area and also imbue them with a general sense of concepts involved with Web and video conferencing, said Don Field, Cisco’s senior manager of certifications.


“In practice, as with anyone who earns any certification, what someone will encounter on the job may include technologies that aren’t covered in a particular certification,” he said. “We’ve picked areas where the individual is demonstrating specific competency with certain Cisco products and technologies but is also likely to be demonstrating a general competency in this area, so that if they encounter a technology they’re not familiar with, that individual is much more likely to be able to learn what they might not have encountered in our certification.”


To obtain the Cisco Rich Media Specialist certification, candidates must first hold the Cisco Certified Networking Associate (CCNA) credential. It involves two exams: Implementing Cisco IP Video Conference Rich Media Communications (#642-481 CRMC) and Cisco Voice Over IP (#642-432 CVOICE). Once completed, candidates will have a reliable indicator of their ability to incorporate video conferencing in an IP network independently or with other deployments such as Cisco CallManager for IP telephony, Cisco Unity voice messaging or Cisco IP Contact Centers.


“This certification is about providing the skills to someone to be able to take a network that is ready for IP communications to the point where it can be used for video conferencing,” Field said. “I would expect that the type of individual who would be interested in this certification is someone who is working in the area of IP communication for their organization or for companies that they might work with as a partner or integrator.”


The new specialist certification will help meet a rising demand in the labor market for professionals who can design, install and manage Cisco’s rich-media applications, he said. “This particular area is one in which Cisco has been very active. We’ve definitely seen significant growth and interest among Cisco customers in the area of voice and other types of rich media. This is a natural outgrowth of that.”


For more information, see www.cisco.com/go/certifications.

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