Cisco Angling to Break into Consumer Electronics

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Hot on the heels of Microsoft founder Bill Gates’ keynote address at the Consumer Electronics Show in Las Vegas, in which he emphasized forthcoming operating system Vista’s digital home capabilities, comes news that Cisco is gearing up for a move into the consumer electronics space. Company executives announced that Cisco would be developing and rolling out products like home theater equipment and phones.

 

Officials at Cisco, which has traditionally focused on products and solutions for enterprise networking, cited a changing technology sector as the impetus behind this decision. Specifically, Cisco Chief Development Officer Charles Giancarlo was quoted in the Financial Times as saying, “The Internet and new networking requirements are enough of a disruptor for us to enter a new market.”

 

Obviously, this move will have huge implications for the company and its offerings. One has to wonder if Cisco will retain its concentration on corporate clients or migrate more towards individual customers in the long run; in either case, it probably won’t ever relinquish the former. Also, the decision may have a significant impact on the very popular and robust Cisco certification program. Stay tuned…

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