CIOs Are Not ‘Social’ Enough, Study Shows
Milpitas, CA — April 30
Only 10 percent of CIOs on the Fortune 250 and Global 250 lists are active participants in public social networks, according to a recent study conducted by social email provider harmon.ie.
The members of that 10 percent have social credentials demonstrating that they understand what it takes to drive business transformation by using social tools to help flatten hierarchies, speed up business processes, and boost efficiency and agility through collaboration.
The CIOs recognized on harmon.ie's 25 Most Social CIOs list include SAP's Oliver Bussmann, Google's Benjamin Fried, Pemex's Abraham Galan, Royal Bank of Scotland's Ian Alderton, Microsoft's Anthony Scott, SUPERVALU's Wayne Shurts, Kimberly-Clark's Ramon Baez, Cora Carmody of Jacobs Engineering Group, Kenneth Corriveau of Omnicom Group and Michael Kirschner of Office Depot.
According to the analysis of the highest-ranking CIOs from the Fortune 250 and Global 250 lists, only four are bloggers. More than one-third (35 percent) either have no LinkedIn profile or have one with fewer than 100 connections.
While not all CIOs in the Top 25 are social in every network, they rank high on a harmon.ie-developed formula that provides a measure of the social impact of individual CIOs. That formula takes into account the strength of the CIOs' LinkedIn network, their re-tweet frequency, socialmention.com scores, blog reach, citations by other influential bloggers, Google+ Circle of Influence and related factors. Weights were assigned to each factor to produce the final rankings.
The low social ranking of most CIOs is significant given the high priority that businesses are placing on social transformation. According to Deloitte's "TechTrends 2012 ," businesses of all sizes are making focused investments in deploying social technology and media into well-mapped social networks for specific business objectives across the enterprise value chain.
"These 250 CIOs are charged with transforming the world's largest enterprises, yet our analysis shows that most have relatively little experience using the kinds of tools that are needed to drive that change,” said Mark Fidelman, chief social strategist at harmon.ie and lead author of the analysis.
"The consensus among the people who top our list is that CIOs need hands-on experience engaging with customers, vendors and influencers in public social networks in order to have the credibility and know-how to transform the stodgy, siloed business culture into a collaborative environment that is now considered essential to build competitive advantage,” he said. “If CIOs want to put social media to work to get rid of those silos and put their companies on a social track, the first step is to get social themselves."