Certiport to Release Digital Communications Cert

Certiport, which operates the foundation-level IC3 certification, has announced plans to develop a digital communications credentialing program based on seven proficiencies: the ability to define, access, manage, integrate, evaluate, create and communicate using digital media. The core competencies of the certification are the product of research conducted by a consortium of government, corporate and academic institutions to determine what skills will lead to success in this century.

“The domain of digital communications is based on the 21st century skills proficiencies that have been defined for us,” said Beverly MacIntyre, chief learning officer of Certiport. “We’re looking at how to access and manipulate existing media for effective communication. Collectively, we’ve spent the time looking at existing standards so we would have a universal, worldwide standard. We’ve really invested an enormous amount of time in making sure it’s for everyone.”

Indeed, the certification isn’t targeted solely at techies or non-techies, or individuals in corporate or academic environments. It’s intended for anyone who wants to develop their ability in communicating via various digital technologies, MacIntyre said. Another important distinction is that it’s not so much task-based as it is process-based — that is, it’s less about how to use digital communications generally and more about how to use them in particular situations. Thus, a certain level of familiarity with these tools on the part of candidates is presumed. “For example, a child in the classroom is going know how to access clip art and post it inside of a presentation they’re…



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