Adobe Certified Associate Program Launched

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<p><strong>Atlanta &mdash; June 26</strong><br />Certiport has launched a line of certifications for Adobe software that prepares students with digital communications skills and credentials for entry-level employment. </p><p>Available to secondary and postsecondary institutions around the world, the new certification program will help bolster the digital communications competency of aspiring individuals to meet workforce demands.<br /><br />&ldquo;The growing popularity of the Adobe platform and the digital media they create is changing the way we connect to the world,&rdquo; said David Saedi, Certiport president and CEO. &ldquo;And as employers recognize the value of these tools, they will seek standards and credentials to ensure even their entry-level candidates are equipped appropriately.&rdquo;<br /><br />The first certification exams released under the Adobe Certified Associate banner, Web Communication using Dreamweaver and Rich Media Communication using Flash, are emblematic of the digital media&rsquo;s exploding user base. </p><p>According to a Web survey, 30.9 million sites were created in 2006, helping to make the total more than 100 million distinct sites on the Internet. </p><p>In addition, Adobe reports that Flash is the most prolific software platform in the world, with more than 1.5 million developers and an audience of 560 million across the Web.<br /><br />&ldquo;Certiport is helping Adobe deliver a program that will help close the gap between student preparation and employer expectations,&rdquo; said Megan Stewart, Adobe director of K-12 education. &ldquo;By offering Adobe Certified Associate, schools will be able keep up with current employer needs for skilled labor using digital communications.&rdquo;<br /><br />A recent study indicates digital communications &mdash; the ability to create, manage, integrate and communicate information using dynamic, multimedia, video, graphic and Web software &mdash; has gained substantial traction in the workplace since the turn of the century. </p><p>Nearly 20 percent of the study&rsquo;s respondents said they performed video, audio, Web or graphic production tasks once or twice a week, and about another 40 percent stated they executed such tasks at least once every couple of months.<br /><br />According to the leading researcher of the study, users have intensified their use of animation, video and audio digital tasks by 35 percent over the last five years.<br /><br />&ldquo;The implication is that these digital skills are being used by teachers, administrative assistants, assembly-line workers and others, even though the digital skills were not identified when these individuals were hired,&rdquo; said John Avakian, statewide director of the California Community Colleges Multimedia &amp; Entertainment Initiative. &ldquo;These individuals often have very little formal background training to perform digital tasks. If they had formal training, they would be more productive.&rdquo;</p>

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