Business Technology TV Ads: Are They Worth It?

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More and more, I have observed that companies like Cisco Systems, IBM and other top providers of technologies for businesses are advertising their products and solutions during primetime TV. However, are these organizations reaching their target markets through such TV advertisements? More importantly, is it worth the money to broadcast a commercial on TV?

 

With approximately 2,932,790 people employed in computer and mathematical occupations in the United States, according to the U.S. Bureau of Labor Statistics 2004 census, the answer is likely yes. However, commercials during primetime TV, as you probably know, can be expensive—especially during special events like The Super Bowl, season finales, etc.

 

For example, the other night, ironically, while watching Prison Break’s season finale on FOX, a commercial advertising the Cisco Self-Defending Network was featured. This advertisement made me wonder how many potential clients or sales would result from that ad. Well, such advertising has to be lucrative—considering the increased frequency of business technology ads on TV today. What do you think? To write your thoughts and opinions, see http://www.certmag.com/forums/showthread.php?p=259#post259.

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