Applying in Today’s Digital World

In today’s world, applying to schools — whether as an undergraduate, graduate or certification candidate — can be a full-time job.

There’s the time spent researching different programs, coupled with the energy spent visiting a select group of institutions. And on top of that, there are the growing costs associated with applying to eight to 15 different schools.

However, students today have a variety of tools — some of them new, some of them old — at their disposal.

First, of course, there’s the Web. According to a recent poll of more than 1,600 U.S. high school students, 51 percent of respondents said they will rely on the Internet during their college search process.

Then, there are social networks. Sixteen percent of respondents said they’d rely on their friends during their college search process, making friends the second most-cited source. With the growing popularity of sites such as Facebook and MySpace, it seems peer-to-peer networking is not only here to stay, but it has become a trusted, valid resource.

And now, students have another tool at their fingertips, one that combines the previous two. Part search engine, part social networking tool, aims to provide students with 360-degree views of institutions across the country. Staff members visit each school, interview students on campus about everything from culture to courses to nightlife, and post the interviews in video form on the site. A prospective student can then log on and watch the videos to get a better understanding of…



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