Americans Most ‘Web-Friendly’ Culture

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<strong>Philadelphia &mdash; Aug. 28</strong><br />Americans use the Web more effectively to gain friends than Europeans, according to new research released by Web host 1&1 Internet. Some 53 percent of Americans have made at least one friend online. <br /><br />In comparison, Germans are the second &ldquo;Web-friendly&rdquo; nation, with 51 percent gaining a friend online, followed by France and Spain, with less than half (47 and 42 percent, respectively). Lastly, only 16 percent of the British  have a friend online. <br /><br />The study of 5,000 consumers also found Americans are the most critical &mdash; with 76 percent admitting to quickly judging others solely based on online material (photos, blog entries, resumes, Facebook profiles), while only 46 percent of Britons and Germans (74 percent) admit to quickly judging online. <br /><br />The &ldquo;1&1 Online Attitudes Study&rdquo; found that 76 percent of Americans believe you can make a reliable overall assessment of a person online. There was a clear difference between Europe and the U.S. on the issue. In the U.K., only 46 percent of the public believe you can make a clear overall assessment of a person online. Similarly, only 57 percent of Spanish, 54 percent of French and 43 percent of Germans agreed that it is not possible to judge an individual from their online material alone.<br /><br />Oliver Mauss, CEO 1&1 Internet Inc, said, “It appears that Americans are leading the pack in using the Internet for social purposes. Based on the Americans&#39; success in achieving friends via the Web, a person&#39;s online identity may be a reliable way to make an evaluation for a relationship. Therefore, it is highly recommended to use a controllable way to display personal material online for accurate representation, such as with a personal Web site.” <br /><br />Reflecting the degree to which Americans judge each other online, the U.S. public is more concerned about the issue of their personal online identity than Europeans. Seventy-seven percent of Americans admit to having concerns about how they may appear online, compared to half of Britons (49 percent), 45 percent of Germans, 44 percent of French and only 38 percent of Spanish. <br /><br />The research suggests that the more seriously a nation takes personal online material, the more success its residents enjoy in establishing meaningful online relationships.<br />

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