American Management Association Offers New Curriculum

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<p><strong>New York &mdash; Sept. 20</strong><br />The American Management Association (AMA), a provider of professional development and performance-based learning solutions, is launching a series of programs specifically designed to empower individuals who are managing strategic alliances and partnerships for their organizations.  </p><p>The new Strategic Alliance Management curriculum will include seminars, Web-based programs and other development materials and training resources.<br /><br />&ldquo;Essentially, there are three ways to grow your business: build, buy or ally,&rdquo; said Pat Leonard, AMA executive vice president for U.S. management education. &ldquo;Each has its own challenges, but the alliance path affords the opportunity to gain new or expanded capabilities that your core business lacks without permanent commitment of organic investment or external acquisition and integration.  </p><p>”Surveys of senior management indicate that alliances are increasingly a more preferred growth strategy for a host of reasons: cost-effective means of product development, speed to market, enhancement of brand, alternative sourcing of talent and talent management and the ability to share the risk of growth and innovation.&rdquo;<br /><br />The seminars in AMA&rsquo;s new portfolio include the “Essentials of Strategic Alliances and Partnerships,” “Launching and Managing Strategic Alliances and Partnerships” and “Measuring the ROI of Strategic Alliances and Partnerships.”</p><p>They are endorsed by the Association of Strategic Alliance Professionals and will prepare alliance managers for ASAP certification.<br /><br />&ldquo;As companies depend more on strategic alliances to drive growth and innovation, the art of collaboration and managing those complex relationships becomes a corporate core competency,&rdquo; said Mike Leonetti, ASAP chairman and Boehringer Ingelheim head of health care partnerships. &ldquo;AMA&rsquo;s Strategic Alliance Management portfolio is a great resource for developing the critical skills needed by professionals to effectively manage alliances and to aid them in achieving certification in alliance management.&rdquo;<br /><br />According to the McKinsey Quarterly, strategic partnerships are an important example of emerging forms of corporate strategy.  Six out of 10 executives report their companies have more partnerships today than they had five years ago, and 75 percent say the need to strengthen their competitive position has prompted changes to those partnerships.<br /><br />There are many reasons why organizations choose to partner, and the benefits can be dramatic for all parties involved. </p><p>Some of the top reasons include creating greater value for customers, leveraging new sources of innovation, entering new markets or lines of business, establishing new revenue streams, reducing costs or harnessing economies of scale, developing new products or services and expanding geographically.<br /><br />According to a recent study of 765 CEOs conducted by IBM Global Services, CEOs around the globe think alliance collaboration is absolutely critical. Although collaborative aspirations were high, effective implementation was dramatically lower.  </p><p>Citing a lack of the skills and competence in what is actually needed for an alliance to succeed, many of the CEOs referred to partnering as &ldquo;theoretically easy&rdquo; but &ldquo;practically hard to do.&rdquo;<br /><br />AMA&rsquo;s seminars will provide participants with the best practices, knowledge, skills and tools needed to successfully manage multiple aspects of successful alliances partnerships.  </p><p>These two-day programs are specifically designed for a broad range of executives, managers and team leaders at every level across all functional areas who are either responsible for or support their organization&rsquo;s strategic alliances and partnerships.</p>

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