AlignMark Inc. Releases Sales Assessment Position

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<strong>Maitland, Fla. &mdash; Oct. 18</strong><br />AlignMark Inc. formally released a position paper titled, &ldquo;AccuVision Sales Simulator vs. Trait and Personality Assessments.&rdquo; <br /><br />In this paper, AlignMark Principals Dr. Cabot Jaffee, Michael Struth and John Mattone clearly indicate that using job simulation to assess consultative selling skills is superior to using trait and personality assessments.<br /><br />AlignMark has spent 30 years partnering with all types of organizations around the globe. <br /><br />In this paper, the principals convey the results of hundreds of client engagements, focus groups and research involving the use of their proprietary sales simulation assessment, The AccuVision Sales Simulator.<br /><br />They found sales organizations that desire to optimize their investment in sales talent need to be passionately and diligently focused on: <br /><br />Objectively and accurately identifying the sales skill strengths and weaknesses of both applicants and incumbents<br /><br />Leveraging the diagnostic information to make improved selection and development decisions<br /><br />Coaching sales managers to interpret and integrate objective sales assessment results with their own perceptions of sales performance.<br /><br />”Our focus and unwavering passion at AlignMark is helping our clients optimize the investment they make in human capital,” Jaffee said. “We want our clients and prospects to experience higher levels of sales employee engagement and retention, higher levels of sales skill execution and higher levels of quota attainment and revenue.<br /><br />”We believe this paper will help organizations make more informed decisions about using sales assessment instruments.”

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