AIIM Tracks Business Benefits of Enterprise 2.0

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Silver Spring, Md. — July 6

Business take-up of Enterprise 2.0 has doubled in the last year, according to ECM industry researcher AIIM. There has been a dramatic increase in the understanding of how Web 2.0 technologies such as wikis, blogs, forums and social networks can be used to improve business collaboration and knowledge sharing.

In a survey conducted with 789 individuals, AIIM found that more than 50 percent of knowledge workers consider Enterprise 2.0 to be “important” or “very important” to their business goals and success. Only 17 percent admitted that they have no idea what it is, compared to 40 percent at the start of 2008. A quarter of organizations are actually rolling out Enterprise 2.0 tools across all departments, up from 12 percent in the previous survey.

Within the 650 organizations polled, the main business drivers to adopt Enterprise 2.0 technologies are knowledge-sharing, collaboration and responsiveness, and the biggest impediments are lack of understanding, corporate culture and cost. As would be expected from the cross-over between personal use and business use, AIIM found that the primary drive is coming from users, not management, and that IT staff are the leaders for adoption. Users projected an increased spend on Enterprise 2.0 products over the next 12 months, and are looking to their ECM suite providers as the most likely source of integrated infrastructure platforms.

Doug Miles, head of market intelligence at AIIM, commented, “What we saw in our original survey was that the early adopters were achieving real business value, transforming the way their organizations share information, encourag[ing] contribution and work[ing] together as productive project teams. This new survey confirms that the competitive edge set by the early adopters is robust, and that it is now time for the early majority to get on board. Collaboration platforms in particular are being driven by knowledge-sharing initiatives, as well as faster project completions, savings in travel costs and green policies.”

Other findings of the report, which compares personal use and business use of social media sites such as YouTube, Facebook, LinkedIn and Twitter, include:

• LinkedIn is twice as popular as Facebook for business networking, and 68 percent think that professional networking on the Web is vital to career progression.
• 27 percent of people aged 18 to 30 consider Twitter is an important rapid-feedback tool for business. Only 7 percent of those over 45 agree.
• 71 percent of respondents agree that it is easier to locate “knowledge” on the Web than to find it within their internal systems.

The AIIM research report is titled “Collaboration and Enterprise 2.0: Work Meets Play or the Future of Business?” Part of the AIIM Industry Watch series, the report is free to download from the AIIM Web site at It is underwritten by Allyis, Ektron, EMC Corporation and Oracle.

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