A Blueprint for Certification Development

Amid a growing number of credentials in the marketplace today, how does an organization determine which certifications to roll out?

“I get innumerable requests from our lines of business to build certifications,” said Paul Sorensen, global director of certification at Oracle University. “The process of building certifications is rigorous, complex and time-consuming. It’s critical to do up-front planning to make sure you choose [the ones] that will be successful.”

After all, it takes an average of 16 weeks to create an exam in beta, and industry numbers indicate it costs anywhere from $30,000 to $50,000 to build it, Sorensen said.

“Hopefully, the end result is that it helps people with their careers, it helps businesses to be more successful and it gives [IT professionals] the knowledge and skills they need to make a difference in their own lives and in their customers’ lives,” Sorensen said.Sorensen outlined five fundamental criteria to consider prior to selecting a certification to build:

Definition: “It’s really easy to build something that’s too broad to be applicable to someone working with the technology,” Sorensen said.

On the other end of the spectrum, building a certification with a scope that’s too narrow will not be of much value either, he explained.

Another factor to consider is the training period required to obtain a particular certification. “[For example], if something takes five to 10 days of training, that would work, but if you’re looking at 30 to 35 days of training, it might take somebody…


Deanna Hartley

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